The first thing potential customers will do is look you up on the Internet.
Will they find you?
Are you happy with what they'll see?
Is the information they read up to date?
Many of the sites we build are for sailing organizations, which happily tend to have lots of beautiful photography available that we can use throughout the site. Photos can go on page banners, slideshows, and within the content, but there is often so much really gorgeous photography, that we can also build photo gallery pages.